Education

Digital marketing certificate: why can it help your career and where to get one

A digital marketing certificate can give you the skills and knowledge you need to succeed in today's digital world. Check out this post and learn how to get yours today!

How a digital marketing certificate can set you apart from the competition

Game pieces forming the words digital marketing
To improve the tools of your trade and expand, you should get your education started! Source: Unsplash

Understanding how to grow in digital marketing has become an urgent necessity in recent years. Getting a digital marketing certificate, even more so!

As digitalization continues to transform the world, digital marketing is an increasingly vital field to pursue a career in.

It can give individuals the introduction they need to understand and learn about digital marketing.

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On top of that, the certificate can also help build essential skills and knowledge in digital marketing, which can benefit a wide range of careers.

Whether you’re looking to pursue a career in digital marketing or want to build your understanding of the field, a digital marketing certificate can be a helpful step on your journey!

What is digital marketing?

Laptop featuring a digital marketing and coverage graph
Nowadays, digital marketing surrounds us and covers most of our experience online. Source: Unsplash

Digital marketing promotes brands using digital channels such as the internet, social media, email, and mobile apps.

It’s a broad field that covers everything from content marketing and SEO to paid advertising and digital PR.

And it’s snowballing – in fact, researchers expect digital marketing expenses to reach $146 billion by 2023.

If a career in digital marketing interests you, you may be wondering where to start. One option is to pursue a digital marketing certificate.

These programs provide a comprehensive overview of the digital marketing landscape and can help you develop the skills you need to be successful in this growing field.

Of course, you don’t need a certificate to start digital marketing. You can also learn the basics and begin applying them to your own business or website.

But if you want to understand digital marketing and build a successful career in this field, pursuing a certificate can help you get there.

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How much can you make as an entry-level digital marketer

Digital marketing is a rapidly growing field with immense opportunities for development and compensation.

Entry-level digital marketing jobs often start above $50,000 in annual pay, and with the proper skill set, digital marketers can easily earn six-figure salaries.

With the rise of digital media, companies are increasingly looking for digital marketers to help them reach their target audiences.

Consequently, digital marketers have high demand, and those who enter the field can expect to earn high salaries.

However, it is essential to note that digital marketing is highly competitive, and those who want to succeed will need to develop strong skill sets.

Those who enter the field with the right skillset can expect to earn high salaries. Therefore, many growth opportunities become more and more frequent.

How to use a digital marketing certificate in your career

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It’s crucial to stay organized in the digital marketing field! Source: Unsplash

A digital marketing certificate will provide you credibility and more respect from soon-to-be customers.

Clients often need proof in digital marketing that your work will provide results. This also means proving then that their money was well-spent.

A digital marketing certificate will not be just another paper to frame and put on the wall in your office.

The document will tell clients, “I work hard and have been certified by an institution in digital marketing.”

Along with this credential comes more opportunities for networking and breaking into the digital marketing field.

This will make attending digital marketing conferences and other events easier. This is because many of these events are closed to those not already working in the field.

Therefore, a certificate should be your top priority if your goal is to break into digital marketing.

The same applies if you are already working in digital marketing and want to take your career to the next level.

The benefits of having a digital marketing certificate

Among other benefits of holding a certificate, many of which were already named, but we’ll list them nonetheless, are:

  • Credibility among potential clients and professional contacts;
  • More opportunities for participating in learning events.
  • More career development opportunities;
  • Getting a certificate will teach you many things about digital marketing;
  • Adds up to the value of your work.

These are just a few perks of getting a certificate to work in this field. To summarize, out there is a world of possibility!

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What are the costs of getting a digital marketing certificate

The costs of getting a digital marketing certificate are similar to any other course. However, there are some free and other more pocket-friendly options available!

If you want this certificate, you’ll need to attend class, pass exams, and earn a grade that meets the program’s requirements.

The good news is that digital marketing courses are widely available. So you should be able to find one that fits your budget.

You can get most digital marketing certificates in less than a year, and many programs offer flexible payment options.

If you’re interested in a career in digital marketing, don’t let the cost deter you. With a little bit of planning, you can find a way to finance your education and get started on the path to a career!

Best places to get a digital marketing certificate

With a bit of research of our own, to paint you a picture, we’ve come together with a list of three marketing certificate providers available online. Check them out if they pique your interest!

Google Ads Certification – Skillshop

Google provides a digital marketing course that covers the use of its tools and algorithms. The course is free and provides a certificate upon completion.

You can use this certification to demonstrate to boost your portfolio further.

This course is an excellent way to learn about digital marketing and gain the skills necessary to be successful in this field.

Coursera

Google SEO Fundamentals is a digital marketing course offered by Coursera. The course is free and also provides a digital marketing certificate.

The Google SEO Fundamentals course covers topics such as keyword research to improve your website’s ranking in search results.

In addition, it shows how to track your website’s performance using Google Analytics and how to create effective backlinks.

The Google SEO Fundamentals course is an excellent resource for anyone interested in improving their website’s visibility in search results.

Digital Media and Marketing Certificate – Duke University

Duke University offers a Digital Media and Marketing Certificate course for those interested.

It’s entirely online and provides access to the material for an extra year after graduation.

This certificate covers various topics, including content strategy, SEO, social media, and more.

Duke University’s Digital Media and Marketing Certificate course is an excellent option for anyone interested.

What do you do after getting your hands on a certificate?

After you get your hands on your certificate and start to get new and more profitable jobs, it’s time to expand your horizons further!

Check out our next post. We’ll cover some website information to find jobs and boost your networking prospects to the next level!

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About the author  /  Pedro Pansutti

Pedro is a Translation graduate, writing enthusiast, and all things creative aficionado. Using simple and uncomplicated writing, he seeks to convey vital information to those in search of a stable job position or just to those who want to be happier doing what they love.

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